2014 single by ASAP Rocky featuring Juicy J "Multiply" Promotional single by ASAP Rocky featuring Juicy J Released| October 3, 2014 (2014-10-03) Recorded| 2013-14 Genre| Hip hop[1] Length| 3:44 Label| RCA Songwriter(s)| * Rakim Mayers * Jordan Houston Producer(s)| Curtis Heron ASAP Rocky singles chronology | "Pretend" (2014) | "Multiply" (2014) | "Lord Pretty Flacko Jodye 2 (LPFJ2)" (2015) | | Juicy J singles chronology | "She Knows" (2014) | "Multiply" (2014) | "I Don't Mind" (2014) | | "Multiply" is a hip hop song recorded by American rapper ASAP Rocky, which was made available for online streaming on October 3, 2014. Four days later, it was released as a digital single by RCA Records. The song features Juicy J and was produced by Curtis Heron. A music video for the track was co-directed by ASAP Rocky and Shomi Patwary. The single serves as a promotional single for Rocky's second studio album At. Long. Last. ASAP (2015). ## Contents * 1 Release and composition * 2 Critical reception * 3 Music video * 4 Charts * 5 Live performances * 6 Release history * 7 Certifications * 8 References * 9 External links ## Release and composition[edit] On October 2, 2014, ASAP Rocky announced that he had signed a contract with William Morris Endeavor and would be represented by the agency worldwide. The same day, ASAP Yams and ASAP Rocky posted links to the website FlackoJodyeSeason.com, and announced a release for midnight.[2] The song, along with the music video, was released at midnight on the website, which had previously displayed a countdown timer. Upon the release, ASAP Rocky teased the release of his second studio album but gave no further details.[3][4] "Multiply" is three minutes and 44 seconds long (3:44).[5] The song was produced by Curtis Heron and features Juicy J.[6] In the song, ASAP Rocky makes several references to the fashion industry, saying "I'm the motherfuckin' lord of this fashion shit / Don't I deserve just to brag a bit?" and mentioning designer brands Balmain and Maison Martin Margiela.[7] He also mocks fashion labels Been Trill and Hood By Air, which he has supported in the past. Further, ASAP Rocky honors deceased rapper Pimp C with the line "Even in my will, keep it trill to the day I peel."[4] The record was physically released as a b-side to the white 7" LPFJ2 vinyl record released for Record Store Day in 2015 ## Critical reception[edit] Been Trill responded to the song by selling T-shirts printed with a screenshot of A$AP Rocky standing in front of a screen displaying a verboten sign placed over the Been Trill logo. He also showed disappointment towards ASAP Rocky but complimented the song and music video.[8] Consequence of Sound described the sound of the song as a "gritty, hard-hitting anthem", while James Harris of Complex called it "aggressive" and an "absolute banger".[7][9] ## Music video[edit] The music video for "Multiply", co-directed by ASAP Rocky and Shomi Patwary, takes place in New York City and features the ASAP Mob rapping in a room equipped with numerous LED lights, on the streets of New York, and the subway. Rapper Yung Gleesh and M-1 of Dead Prez also make appearances in the video.[3][10] ## Charts[edit] Chart (2014) | Peak position | Belgium (Ultratip Flanders)[11] | 79 Belgium Urban (Ultratop Flanders)[12] | 40 UK Singles (Official Charts Company)[13] | 184 UK Hip Hop/R&B (OCC)[14] | 27 US Hot R&B/Hip-Hop Songs (Billboard)[15] | 49 ## Live performances[edit] ASAP Rocky first performed "Multiply" with ASAP Ferg during the latter's set at the Coachella Valley Music and Arts Festival in April 2014.[16] ## Release history[edit] Country | Date | Format(s) | Label | Ref. | | | | Australia | October 7, 2014 | Digital download | RCA Records | [17] Canada | [18] New Zealand | [19] United Kingdom | [20] United States | [21] ## Certifications[edit] Certifications for "Multiply" Region | Certification | Certified units/sales | | United States (RIAA)[22] | Gold | 500,000 Sales+streaming figures based on certification alone. ## References[edit] 1. ^ A$AP Rocky feat. Juicy J - Multiply - Listen - | Audiomack Archived 2014-10-05 at the Wayback Machine 2. ^ Bobb, Maurice (October 2, 2014). "A$AP Rocky Is Back—And He Just Signed With The WME Talent Agency". MTV. Retrieved October 4, 2014. 3. ^ a b Brandle, Lars (October 3, 2014). "A$AP Rocky Returns with 'Multiply': Watch". Billboard. Prometheus Global Media. Retrieved October 4, 2014. 4. ^ a b Grow, Kory (October 3, 2014). "See A$AP Rocky Pay Tribute to Pimp C in 'Multiply' Video". Rolling Stone. Retrieved October 4, 2014. 5. ^ "Multiply (feat. Juicy J) (prod. Curtis Heron)". SoundCloud. October 3, 2014. Retrieved October 4, 2014. 6. ^ Raymer, Miles (October 3, 2014). "A$AP Rocky returns with 'Multiply'". Entertainment Weekly. Retrieved October 4, 2014. 7. ^ a b Harris, James (October 3, 2014). "A$AP Rocky Spits Anti-#BEEN TRILL# Lyrics and Goes After Other Popular Brands in His New Single "Multiply"". Complex. Retrieved October 4, 2014. 8. ^ Muller, Marissa G. (October 3, 2014). "Been Trill Already Has A Response To A$AP Rocky's 'Multiply' Dis". MTV. Retrieved October 4, 2014. 9. ^ "ASAP Rocky releases new single "Multiply" — watch". Consequence of Sound. October 3, 2014. Retrieved October 4, 2014. 10. ^ Beauchemin, Molly (October 3, 2014). "A$AP Rocky Shares New Video For "Multiply" Featuring Juicy J". Pitchfork Media. Retrieved October 4, 2014. 11. ^ "A$AP Rocky feat. Juicy J – Multiply" (in Dutch). Ultratip. Retrieved October 26, 2014. 12. ^ "A$AP Rocky feat. Juicy J – Multiply" (in Dutch). Ultratop Urban. Retrieved October 26, 2014. 13. ^ Zywietz, Tobias. "CHART: CLUK Update 18.10.2014 (wk41)". Zobbel.de. Retrieved October 26, 2014. 14. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved October 18, 2014. 15. ^ "Top Hip-Hop Songs/R&B (November 1, 2014)". Billboard. Prometheus Global Media. Retrieved March 26, 2017. 16. ^ "VIDEO: ASAP Rocky Performs New Song At Coachella". Ddotomen.com. April 12, 2014. Retrieved October 4, 2014. 17. ^ "Multiply (feat. Juicy J) - Single by A$AP Rocky". iTunes Store. Apple Inc. Retrieved October 18, 2014. 18. ^ "Multiply (feat. Juicy J) - Single by A$AP Rocky". iTunes Store. Apple Inc. Retrieved October 18, 2014. 19. ^ "Multiply (feat. Juicy J) - Single by A$AP Rocky". iTunes Store. Apple Inc. Retrieved October 18, 2014. 20. ^ "Multiply (feat. Juicy J) - Single by A$AP Rocky". iTunes Store. Apple Inc. Retrieved October 18, 2014. 21. ^ "Multiply (feat. Juicy J) - Single by A$AP Rocky". iTunes Store. Apple Inc. Retrieved October 18, 2014. 22. ^ "American single certifications – ASAP Rocky – Multiply (feat. Juicy J)". Recording Industry Association of America. ## External links[edit] * Multiply at SoundCloud * Official music video on YouTube * FlackoJodyeSeason.com[Usurped!] * v * t * e ASAP Rocky songs * Discography * Awards and nominations Live. Love. ASAP| * "Peso" Long. Live. ASAP| * "Long Live ASAP" * "Goldie" * "PMW (All I Really Need)" * "Fuckin' Problems" * "Wild for the Night" * "1 Train" * "Fashion Killa" * "Phoenix" At. Long. Last. ASAP| * "LSD" * "Lord Pretty Flacko Jodye 2 (LPFJ2)" * "Electric Body" * "Jukebox Joints" * "M's" * "Everyday" Testing| * "ASAP Forever" * "Fukk Sleep" * "Praise the Lord (Da Shine)" Other songs| * "Multiply" * "Sundress" * "Live Fast" * "Babushka Boi" * "T.D" * "Doja" Featured songs| * "Hands on the Wheel" * "Cockiness (Love It) (Remix)" * "Wildest Moments (Remix)" * "U.O.E.N.O. (Remix)" * "Shabba" * "Pretend" * "I'm Not the Only One (Remix)" * "Good for You" * "Blended Family (What You Do for Love)" * "Raf" * "Who Dat Boy" * "Summer Bummer" * "Groupie Love" * "No Limit" * "Whiskey" * "Pick It Up" * v * t * e Juicy J * Discography * Production discography Studio albums| * Chronicles of the Juice Man * Hustle Till I Die * Stay Trippy * Rubba Band Business * The Hustle Continues | Collaborations| * TGOD Mafia: Rude Awakening | Singles| * "Bandz a Make Her Dance" * "Show Out" * "Bounce It" * "Shell Shocked" * "Low" * "All Night" * "Ballin" * "Ain't Nothing" * "You Can Cry" Featured singles| * "With Ur Love" * "Die Young" * "We Still in This Bitch" * "Pour It Up" (Remix) * "Crazy Kids" * "23" * "Clappers" * "Lolly" * "Dark Horse" * "She Knows" * "Multiply" * "I Don't Mind" * "Drive You Crazy" * "Yamborghini High" * "Powerglide" Other songs| * "Smokin' On" * "One of Those Nights" * "KK" Related articles| * Three 6 Mafia * DJ Paul * Hypnotize Minds * Project Pat * Wiz Khalifa * Taylor Gang Records Authority control | * MusicBrainz work | *[v]: View this template *[t]: Discuss this template *[e]: Edit this template