For the Italian magazine, see Oggi (magazine). For the subcompact sedan car, see Fiat Oggi.

OGGI

Type| LLC
Industry| Retail
Founded| 1998
Founders| Dmitriy Garbuzov, Dmitriy Ermakov
Headquarters|

Saint Petersburg

Russia

Products| Clothing, shoes, accessories
Revenue| $300 million (2011)
Website| oodji.com

Oodji (in 1998–2011 - OGGI) is a youth fashion chain operating in Russia and former Soviet countries. The brand is specialized in the development and production of clothes and the distribution through a wide network of brand shops.

## Contents

* 1 History
* 2 Boycott of OGGI
* 3 Stores
* 4 References
* 5 External links

## History[edit]

The first OGGI shop opened its doors in 1998 in Saint Petersburg.[1] From 1998 to 2011 was working under the brand "OGGI", producing only women clothes and accessories. Since 2011 the brand produce men's clothes and accessories, since 2012 - kids' clothes and shoes.[2][3] Over 280 OGGI shops have been opened since 1998 in more than a hundred cities around Russia and Ukraine. In 2011-2015 Oodji had shops in Poland, Czech Republic and Slovenia. The brand belongs to the "August" company (the head - Dmitriy Garbuzov).

## Boycott of OGGI[edit]

Flash mob near "OGGI" in Kyiv, September 2014

Mandatory labelling: Designed in Paris and made in Uzbekistan.

Since 2013, in Ukraine company has become the object of attention of activists of the campaign "Do not buy Russian goods!" Activists urge not to buy in markets "OGGI" nothing pointing to the owners of Russian origin network. Also OGGI hit to public lists of Russian goods of activists and journalists.[4][5]

## Stores[edit]

* Russia: 252 stores

City | Stores

|

Saint-Petersburg | 25
Moscow | 76
Nizhniy Novgorod | 8
Total | 109
Name Of District | Stores

|

Central Federal District | 31
Northwestern Federal District | 12
Volga Federal District | 38
Siberian Federal District | 23
Urals Federal District | 14
Southern Federal District | 16
Far Eastern Federal District | 9
Total | 143

* Ukraine: 28 stores
* Kazakhstan: 5 stores
* Armenia: 2 stores
* Poland: 15 stores
* Czech Republic: 4 stores
* Belarus: 5 stores
* Kyrgyzstan: 3 stores
* Moldova: 5 stores
* Slovakia: 2 stores

## References[edit]

1. ^ "О компании oodji".
2. ^ "О компании oodji".
3. ^ "Oodji создаст пару". 25 October 2011.
4. ^ Активісти кампанії «Не купуй російське!» викривають замасковані російські бренди (in Ukrainian). Maidan. 28.10.2013
5. ^ Російські ресторани, магазини, торгові марки, які досі заробляють на українцях (in Ukrainian). espreso.tv. 01.10.2014

## External links[edit]

* Official website