For other uses, see Changhong (disambiguation). Chinese electronics company This article may be expanded with text translated from the corresponding article in Chinese. (July 2022) Click [show] for important translation instructions. * View a machine-translated version of the Chinese article. * Machine translation like DeepL or Google Translate is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia. * Consider adding a topic to this template: there are already 802 articles in the main category, and specifying`|topic=` will aid in categorization. * Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article. * You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is `Content in this edit is translated from the existing Chinese Wikipedia article at [[:zh:长虹电器]]; see its history for attribution.` * You should also add the template `{{Translated|zh|长虹电器}}` to the talk page. * For more guidance, see Wikipedia:Translation. | Sichuan Changhong Electric Co., Ltd. Changhong headquarters Native name | 四川长虹电器股份有限公司 Sìchuān chánghóng diànqì gǔfèn yǒuxiàn gōngsī Type| Public Traded as | SSE: 600839 Industry| Television Manufacturer Founded| October 1958; 63 years ago (1958-10) Headquarters| Mianyang China Area served | Worldwide Key people | Zhao Yong 赵勇, President, Wang Fengzhao 王凤朝, Vice Chairman, G.M., Liu Tibing 刘体斌, Vice Chairman, Deputy G.M., Tan Mingxian 谭明献, Secretary, Board of Directors, Deputy G.M. Products| TV, Refrigerator, Air Conditioners, Set Top Boxes Brands| CHIQ Total equity| 12,741,313,930.51 RMB[1] Number of employees | 32,000[1] (May 20, 2011) Website| en.changhong.com Sichuan Changhong Electric Co., Ltd. commonly known as Changhong is a Chinese consumer electronics company based in Mianyang, Sichuan,[2] and founded in October 1958 in the same location. It is the second-largest manufacturer of televisions in China.[3] In 2004, 90 percent of the television sets exported from China to the United States were made by Changhong.[4] ## Contents * 1 History * 2 Leadership * 3 References * 4 External links ## History[edit] Changhong emerged from the Changhong Machinery Factory, which was a state-owned large enterprise established in the 1950s.[5] The company, which was part of the 156 key projects that were aided by the Soviet Union, focused on the development and production of airborne fire control radar system.[5] By mid-1970s, Changhong began manufacturing products for civilian use when demand for military hardware declined, eventually focusing on the television product line.[6] During the next decade, it beefed up its technological capabilities with a series of partnerships with overseas companies such as Panasonic, from which it imported tubes and advanced production lines to drive the volume production of television.[5] In 1980, the company already boasted the production of over 10,000 television units annually and by 1988, this number rose to almost a million units.[6] In 1994, the company was listed as a publicly traded company and, a year later, it was recognized as China's largest television manufacturer.[6] Changhong has a minimal presence in North America, where it sells TVs through the online retailer Newegg. It markets its brand CHIQ in United States.[7] Another line of products is the manufacturing of nickel–iron batteries. Changhong is the sole manufacturer of batteries for the Chengdu J-10. Since 2004, Changhong's development strategy and operating mechanism system have changed from time to time, and the industrial scale has expanded rapidly, becoming the leading enterprise in the domestic intelligent integration industry layout. It owns four listed companies including Sichuan Changhong, Changhong Meiling, Changhong Huayi and Changhong Jiahua.[citation needed] In 2008, an offer was reportedly made by AMD for a 15% stake but was blocked by the Chinese government.[citation needed] ## Leadership[edit] Presidents of Changhong | | MA Zhang | 1957–1961 SHI Fu | 1962–1964 WANG Zhidong | 1966–1974 KANG Naide | 1975–1980 HU Zhengxing | 1981–1982 WANG Jincheng | 1983–1984 NI Runfeng | 1985–2004 ZHAO Yong | 2004-current ## References[edit] 1. ^ a b "Changhong 长虹". Webold.changhong.com. 1994-03-11. Archived from the original on 2011-09-02. Retrieved 2014-06-14. 2. ^ "Contact Us." Changhong. Retrieved on August 5, 2015. "Head Office Address: 35 East Mianxing Road, High-Tech Park, Mianyang, Sichuan, China" Chinese address: "四川省绵阳市高新区绵兴东路35号" 3. ^ "Changhong, Jianghuai Auto, TCL, Zijin: China Equity Preview". Bloomberg. 3 August 2010. 4. ^ Buckley, Chris (29 December 2004). "Changhong, China's largest TV exporter, announces a huge loss". The New York Times. 5. ^ a b c Yu, Q.Y. (1999). The Implementation of China's Science and Technology Policy. Westport, CT: Quorum Books. p. 193\. ISBN 1567203329. 6. ^ a b c West, Douglas; Ford, John; Ibrahim, Essam (2012). Strategic Marketing: Creating Competitive Advantage, 2nd ed. Oxford: Oxford University Press. p. 558\. ISBN 9780199556601. 7. ^ "About – CHiQ". 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