The Entertainment Software Rating Board (abbreviated as "ESRB") is a non-profit, self-regulatory, major rating organization in the United States. It applies ratings, creates advertising guidelines, and helps ensure online privacy practices for the software industry, most notably video games.
It uses a series of symbols for its ratings (EC, E, E10+, T, M, AO, RP) as well as a brief description of the content involved (e.g. "Strong Language").
The ESRB was established in September 1994 after controversies surrounding video games due to the improved quality of 16-bit systems that allowed video game companies to create violent products where inappropriate material (for example, blood spilling) could be seen clearly. After congressional hearings held in 1992 and 1993, the software industry was given one year to establish a rating system or the federal government would create its own, resulting in the formation of various systems such as the 3DO Rating System and those of the Videogame Rating Council (VRC) and the Recreational Software Advisory Council (RSAC). The ESRB was formed after being presented and approved in Congress, eventually leading all companies to follow their ratings.
They are a black-and-white rectangular logo with the rating's name and a prominent codification of the rating in few alphanumeric characters. The ESRB describes them as follows:[1]
Early Childhood (EC): Have content that may be suitable for ages 3 and older. Contains no material that parents would find inappropriate.
Everyone (E): Have content that may be suitable for ages 6 and older. Titles in this category may contain minimal cartoon, fantasy or mild violence and/or infrequent use of mild language.
Everyone 10+ (E10+): Have content that may be suitable for ages 10 and older. Titles in this category may contain more cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes.
Teen (T): Have content that may be suitable for ages 13 and older. Titles in this category may contain violence, suggestive themes, crude humor, minimal blood, simulated gambling, and/or infrequent use of strong language.
Mature (M): Have content that may be suitable for persons ages 17 and older. Titles in this category may contain intense violence, blood and gore, sexual content and/or strong language.
Adults Only (AO): Have content that should only be played by persons 18 years and older. Titles in this category may include prolonged scenes of intense violence and/or graphic sexual content and nudity.
Rating Pending (RP): Have been submitted to the ESRB and are awaiting final rating. (This symbol appears only in advertising prior to a game's release.)
Additionally, there's the no longer used Kids to Adults (K-A) rating that was replaced by the Everyone (E) mentioned above.
These are brief explanations for the content within the game. They consist of a title and an explanation of the respective content as follows:
The word "mild" may be used to imply a lesser severity of the inappropriateness of the content described (for example "Mild Lyrics").